ImmortaliTea

Packaging with bold claims

Overview

This tea box was initially created as an exercise in creating a mechanical, but it became so much more at graphic design time. The marketing copy asserts that drinking every four hours will make the drinker immortal so I illustrated the steam from the teacup on the front of the box in the form of a phoenix, to ensure the drinker can trust in the tea’s efficacy. While the concept may be silly, requirements for the project were that it be fully functional as packaging with all necessary product markings and have the mechanical contain all information necessary for actual production.

Methods

I created the mechanical in InDesign and the art in Illustrator, printing and folding to verify the functionality of the template.